Thomas Lamont epitomized the cool, classic, well-bred and wellspoken
House of Morgan partner during the 1920s and ’30s. In
many ways he was the perfect image of the 1920s. Silver-haired, slender,
short, suave, and handsome, Lamont was polite and persuasive—impish, yet
impressive—conservative, but with a flair. He was a salesman—perhaps the
first super-salesman.
He wore spectacles, the very image of vision, and waved them as he spoke.
He naturally created an image that made it impossible for others to separate
style from substance when they looked at him. Many suspected he was the
brains of the firm, but in the 19th-century sense of a man who could pick
deals and sharpshoot them, he wasn’t. He was a salesman and PR guy who
made you so confident in him that you believed what he told you. When the
press needed a quote from J.P. Morgan Jr. and his top investment banking
firm, it was the costly-clad Lamont who whispered into the reporters’ ears,
firmly impressing upon them what Morgan wanted them to believe.
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